Our newest hoodies are extremely comfortable and feature our brand new Southern Standard crest.

Sherpa Jackets

Our sherpa jackets are unbelievably soft.


Flannels first gained popularity in America with blue collar workers as they worked to build railroads and the industry that defined the twentieth century. These are a representation of our ideal flannel - comfortable, warm and still breathable enough to wick moisture away.


Our sweatpants are so comfortable you’ll be living in them this time of year.


Available in Grey and Black

1/4 Zip Pullovers

Our 1/4 zip pullovers have a smooth face and cozy inside for extra warmth and comfort.

Hoodie Tees

Our hoodie tees are an extension of our signature long sleeves, featuring a hood for extra warmth.

fleece HOODIES

Our fleece hoodies are extremely soft and feature the Southern Standard flag embroidered on the chest…


Our down jackets are perfect for facing the conditions…