Got a Question? We've Got an Answer.

Who is Southern Standard?

Southern Standard and our flag are symbolic of the things that make our country great. Our products are rooted in American tradition and we believe that the American Dream is alive and well. We are driven by our passion for the South and all it has to offer. We couldn't be on this journey without your dedication and support!


Where are you located?

Southern Standard was founded in Milton, Georgia - about 30 minutes north of Atlanta. We are currently headquartered in Canton, Georgia.

Who is the founder?

Southern Standard was founded by Will Holland in November 2014. 

What is the significance of the flag / anchor?

The brand vision was driven by the love of our great country, mixed with our passion for the south. The Southern Standard flag / brand mark incorporates 3 core components:

- A patriotic-themed flag that conveys our roots as Americans
- Two S's inside of the flag that represent "Southern Standard"
- An anchor in the union of the flag that tells the world we are the south; the anchor of the U.S.

Our mission is to provide authentic apparel that sends a message of true southern American pride.


Who produces your apparel?

We have a strategic mix of partners that are heavily involved in our manufacturing process. These vendors are also small business owners who share the same passion for entrepreneurship and quality products - right here in the North Georgia area!


I have a question or issue with my order. Who do I contact?

Please email us at 


Do you ship to all 50 states? Canada? Overseas?

Yes, yes, and YES! We ship to all 50 states as well as surrounding countries and overseas. You can learn some more about our shipping process right here:

Do you have a Representative Program?

Yes we do! Our SSco Nation Representative Program allows individuals that are passionate about our brand to get more involved and help us spread the word. We are still happily accepting applications and we would love to hear from you. You can find more details and an application right here


Can I buy your products in stores?

We are currently aligned with a few key retailers to better serve our customers, be on the lookout for Southern Standard in a location near you!


I am a retailer / distributor interested in carrying / marketing your products. Can we talk?

As we grow, we are always looking to align ourselves with the right partners. Feel free to contact us: