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Fall in love with the lifestyle...

 

 

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Welcome to Southern Standard.

Over the past 2 and a half years, we have been lucky enough to turn one of our dreams into a reality. When we launched Southern Standard in November 2014, we had high hopes that people would rally behind the same purpose that motivates us to continue building this brand everyday. There was honestly no way to prepare for the outpouring of support, love and patriotism that ensued.

Southern Standard and our flag are symbolic of the things that make our country great. 

Our products are rooted in American tradition and we believe that the American Dream is alive and well. We are driven by our passion for the south and all it has to offer. We couldn't be on this journey without your dedication and support!

 

Featured Products

 
Black Hoodie Tee
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Black Hoodie Tee
from 41.00
Flannel - Red / Black
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SSco Flag Decal
sale
Quick View
SSco Flag Decal
from 2.00

Music

We are proud to have aligned ourselves with great musicians who share similar passions and represent our brand proudly out on the road. 

Carter Winter

Carter Winter

Brandon Ray

Brandon Ray

Thomas Fountain

Thomas Fountain

Craig Campbell

Craig Campbell

Luke Combs

Luke Combs

Patrick Britt

Patrick Britt

Ben Wells

Ben Wells

Ryan Robinette

Ryan Robinette

Timmy Brown

Timmy Brown

Luke Pell

Luke Pell

J. Adam Broome

J. Adam Broome

Dylan Schneider

Dylan Schneider

SSco Nation

Thanks to our dedicated fans, followers, and customers, we have made our presence known in the South and beyond.

You've shown us your support and because of that, we are proud to present SSco Nation - a program where we build trust and loyalty with dedicated individuals who are passionate about Southern Standard and want to tell the world about us. As a representative, you can be a strategic brand ambassador to help us spread the word and get rewarded for it. We are still accepting applications for qualified individuals that want to see our lifestyle brand expand in their area.