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Fall in love with the lifestyle...

 

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Welcome to Southern Standard!

Over the past 2 years, we have been lucky enough to turn one of our dreams into a reality. When we launched Southern Standard in November 2014, we had high hopes that people would rally behind the same purpose that motivates us to continue building this brand everyday. There was honestly no way to prepare for the outpouring of support, love and patriotism that ensued.

Southern Standard and our flag are symbolic of the things that make our country great. 

Our products are rooted in American tradition and we believe that the American Dream is alive and well. We are driven by our passion for the south and all it has to offer. We couldn't be on this journey without your dedication and support!

 
 

Featured Products

 
Outdoorsman - Camo Trucker Hat
28.00

Available with Black, Hot Pink or Orange Embroidery

Music

We are proud to have aligned ourselves with great musicians who share similar passions and represent our brand proudly out on the road. 

Carter Winter

Carter Winter

Craig Campbell

Craig Campbell

Patrick Britt

Patrick Britt

Brandon Ray

Brandon Ray

Jobe Fortner

Jobe Fortner

Ben Wells

Ben Wells

Mark Leach

Mark Leach

Nick Alligood

Nick Alligood

Adairs Run

Adairs Run

Timmy Brown

Timmy Brown

Them Dirty Roses

Them Dirty Roses

Dylan Schneider

Dylan Schneider

SSco Nation

Thanks to our dedicated fans, followers, and customers, we have made our presence known in the South and beyond. 

You've shown us your support and because of that, we are proud to present SSco Nation - a program where we build trust and loyalty with dedicated individuals who are passionate about Southern Standard and want to tell the world about us. As a representative, you can be a strategic brand ambassador to help us spread the word and get rewarded for it. We are still accepting applications for qualified individuals that want to see our lifestyle brand expand in their area.